Skip to content

Clean

 

Fix the silent failure inside your customer data

From near-total U.S. coverage to proprietary attribute-level insights, IDI’s identity graph and innovative data fusion deliver the precision other providers can’t.
 
 
 
Clean your data

What does your customer data actually do for you? Let’s find out.

Before IDI cleaning

  • Your match rate reflects current linkage weakness
  • Records exist but don’t aren’t consistently resolve across systems  
  • Contact points are present but not always primary
  • Refresh cycles occur weekly or monthly
  • Reach stabilizes at a number you’ve come to accept

 

before and after_clean_L

After you clean your data

  • Match rate reflects stronger identity resolution
  • Records resolve consistently across platforms
  • Primary contact points replace inactive ones
  • Identity intelligence refreshes daily
  • Reach reflects real audience potential

 

 

Insight: The end depends upon the beginning

When you clean your customer data with IDI, the improvement becomes clear immediately. Once measured, the improvement gap is hard to ignore:

 Higher match performance

Greater reachable audience

Stronger linkage across systems

More reliable activation inputs

What makes cleaning your data with IDI different? 

share

Stronger identity resolution

  • Deterministic linkage across individuals and households
  • Cross-system identity reconciliation
  • Comprehensive identity graph covering individuals and businesses
  • Designed for activation environments  
calendar-update

Daily update processing 

  • Tens of millions of updates processed each day
  • Changes incorporated continuously
  • Contact and household updates reflected quickly
  • Resolution aligned with current activity  
house-chimney-user

National identity coverage 

  • 273M+ U.S. adults
  • 126M households
  • 5,000–6,000 contributing sources
  • Broad demographic and behavioral depth 
people-network-partner

Resolution built for measurable lift 

  • Match performance evaluated directly
  • Reach expands before additional spend
  • Stronger inputs across channels
  • Clearer diagnostic comparison 

 

 

 

See how your customer data should actually perform 

You don’t need to guess whether your match rate reflects your strategy — or your identity input. 
Clean your data with IDI and see the results for yourself. 

 

Talk to an identity specialist

 

 

idiMKTG Quotes for Microsite_Clean

 

FAQ

How do I know if my customer data is underperforming? 

What happens when IDI runs our data? 

Will this replace our existing marketing data provider? 

How often is IDI identity data refreshed?

What makes IDI different from typical marketing data vendors?