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idiMARKETING | Retail

Understand your customers like never before  

Industry-leading consumer insights and a best-in-class identity graph provides you with a 360-degree view of your customer. With idiMARKETING, you get a comprehensive real-time view of your audience to help identify top-performing customer segments and successfully expand your reach without sacrificing engagement.

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Our consumer identity graph is founded in deterministic and static identifiers to form a consumer view comprised of more than 500 data insights. Using the industry’s most performant, cloud-native identity intelligence platform that covers nearly 100% of the U.S. adult population, IDI offers the most robust identity resolution and enhancement solution on the market.   

  • Join offline and online identifiers to initiate a single view of your customer and eliminate unneeded multiple contact points. 
  • Build customer profiles to improve targeting efforts and increase the likelihood of converting prospects into loyal customers.  

With retail solutions from idiMARKETING you can:

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Build your audience  

  • Expand your customer base and create meaningful data-driven audiences 
  • Omni-channel uses cases to improve ROI and maximize performance and reach 
  • Location-based targeting to maximize retail foot traffic 

Enhance your data 

  • Enable and enhance marketing personalization 
  • Create meaningful segmentation and/or models to improve campaign performance, understand your customer base, and inform company strategy 

Unlock customer profiles 

  • Dive deep into your prime, target, and underperforming customer segments 
  • Optimize strategies and initiatives 

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comprehensive data

 

While other solutions rely on marketing-based data to create identity graphs, idiMARKETING leverages IDI data assets with unmatched breadth and scope, covering nearly 100% of the adult U.S. population. With idiMARKETING, you get identity resolution that is unmatched in the industry. 

support at scale

 

idiMARKETING is your always-on advisor to support your unique needs, regardless of scope or complexity. We support single or recurring projects and provide management of your most complex requests.   

agile and custom

 

With no set package requirements and quick turns on delivery, idiMARKETING seamlessly integrates into your business needs and budget.   

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WHY IDI: Transforming Data Into Intelligence

Comprehensive data intelligence: Access an industry-leading data repository that unifies billions of data points, creating comprehensive views of your audience.  

Advanced technology: Utilize our cloud-native platform, designed for limitless scalability and performance, to stay ahead in the competitive landscape.  

Cross-channel personalization: Enhance your omnichannel marketing strategies with our robust data assets, including demographic, financial, life event, and property ownership insights. 

 

Interested in industry-leading consumer insights?

Contact us to get started