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Audience precision at scale – updated monthly 

From near-total U.S. coverage to proprietary attribute-level insights, IDI’s identity graph and innovative data fusion deliver the precision other providers can’t.
 
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Attributes bar_L_lowercase

Our comprehensive taxonomy delivers in-demand consumer attributes across key categories for deep audience insights

consumer packaged goods (CPG)

Consumer Packaged Goods (CPG)

Brand-level purchases including competitors (e.g. Nestlé hot chocolate, Pampers super absorbent); store-level (e.g. Publix, Albertsons); purchase frequency and basket detail.

Financial

Financial

Estimated income and recent purchases may correlate to interest in credit card offers; loan and mortgage responsiveness; insurance (home, auto, life).

Business data

B2B Business Data

Technology used by companies; selectable vertical titles (HR, IT, C-suite); top executives at leading firms; LLC owners; industries by geography

LifestyleIntent

Lifestyle/Intent Consumer Data

Consumers’ interests (e.g. travel, sports); potential to purchase (e.g. households with teens: preparing for college).

What makes IDI precision possible?

reach

Expansive Reach

  • 270M+ adults
  • 20,000+ variables powering 1,200 segments
  • CPG, Financial, B2B, Lifestyle use cases
quality

Obsessive quality

  • Battle-tested deduplication
  • Brand, behavior, and life-event detail
  • Identity graph precision
freshness

Freshness built-in

  • Refreshed monthly
  • Enhanced continuously
  • Always campaign ready
pricing

Performance pricing

  • CPMs below the industry average
  • Efficient, modern data fusion (savings passed on to buyers)

How does IDI stand apart? Let us count the ways.

  IDI   Legacy Providers
Granular specificity 1,200+ segments, attribute level targeting without compromising scale. VS_t Broad, generic impressions sold as “segments.”
Clean and precise Deceased, inactive, and incomplete data scrubbed regularly. VS_t Inconsistent cleansing; higher rates of stale data.
Cost efficiency CPMs below industry average thanks to modern, cloud based fusion. VS_t Higher CPMs, inflated by legacy systems and overhead.
Exclusive audiences Proprietary life-stage events, CPG brand + store-level purchase data, B2B linkage. VS_t Reliant on third-party datasets available to everyone else.

 

Questions and answers to help you decide

Why should I trust IDI?

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Can I get help building a new or unique custom audience?

Sarah L

Meet
Sarah L.

Age: 35

Location: Charlotte, NC

Life event: Renter -> new homeowner in past 12 months (IDI exclusive).

CPG purchase: Buys Nestlé hot chocolate; Pampers super absorbent; shops at Publix; recurring purchase frequency (IDI exclusive).

B2B linkage: Works in HR at a midsized manufacturing firm; consumer <-> business identity linkage (IDI exclusive).

Lifestyle/intent: Plays golf; annual international travel; subscribes to home improvement and parenting newsletters.


Why this matters
IDI reveals attribute-level specifics that make audiences actionable so campaigns can start vast and end amazingly specific.

“IDI gave us audiences we couldn’t find anywhere else—precise, exclusive, and built for performance. Worth it from day one.”

– VP, Digital Marketing, National Retailer

 

Interested in seeing the same results?

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