Skip to content
idiMARKETING: Acquire

Audience precision at
scale – updated monthly

From near-total U.S. coverage to proprietary attribute-level insights, IDI’s identity graph and innovative data fusion deliver the precision other providers can’t.
 
Get started
Attributes bar_L_lowercase

Our comprehensive taxonomy delivers in-demand consumer attributes across key categories for deep audience insights

consumer packaged goods (CPG)

Consumer Packaged Goods (CPG)

Brand-level purchases including competitors (e.g. Nestlé hot chocolate, Pampers super absorbent); store-level (e.g. Publix, Albertsons); purchase frequency and basket detail.

Financial

Financial

Estimated income and recent purchases may correlate to interest in credit card offers; loan and mortgage responsiveness; insurance (home, auto, life).

Business data

B2B Business Data

Technology used by companies; selectable vertical titles (HR, IT, C-suite); top executives at leading firms; LLC owners; industries by geography

LifestyleIntent

Lifestyle/Intent Consumer Data

Consumers’ interests (e.g. travel, sports); potential to purchase (e.g. households with teens: preparing for college).

What makes IDI precision possible?

reach

Expansive Reach

  • 270M+ adults
  • 20,000+ variables powering 1,200 segments
  • CPG, Financial, B2B, Lifestyle use cases
quality

Obsessive quality

  • Battle-tested deduplication
  • Brand, behavior, and life-event detail
  • Identity graph precision
freshness

Freshness built-in

  • Refreshed monthly
  • Enhanced continuously
  • Always campaign ready
pricing

Performance pricing

  • CPMs below the industry average
  • Efficient, modern data fusion (savings passed on to buyers)

How does IDI stand apart? Let us count the ways.

  IDI   Legacy Providers
Granular specificity 1,200+ segments, attribute level targeting without compromising scale. VS_t Broad, generic impressions sold as “segments.”
Clean and precise Deceased, inactive, and incomplete data scrubbed regularly. VS_t Inconsistent cleansing; higher rates of stale data.
Cost efficiency CPMs below industry average thanks to modern, cloud based fusion. VS_t Higher CPMs, inflated by legacy systems and overhead.
Exclusive audiences Proprietary life-stage events, CPG brand + store-level purchase data, B2B linkage. VS_t Reliant on third-party datasets available to everyone else.

 

Questions and answers to help you decide

Why should I trust IDI?

Is your service easy to use?

Can I get help building a new or unique custom audience?

Sarah L

Meet
Sarah L.

Age: 35

Location: Charlotte, NC

Life event: Renter -> new homeowner in past 12 months (IDI exclusive).

CPG purchase: Buys Nestlé hot chocolate; Pampers super absorbent; shops at Publix; recurring purchase frequency (IDI exclusive).

B2B linkage: Works in HR at a midsized manufacturing firm; consumer <-> business identity linkage (IDI exclusive).

Lifestyle/intent: Plays golf; annual international travel; subscribes to home improvement and parenting newsletters.


Why this matters
IDI reveals attribute-level specifics that make audiences actionable so campaigns can start vast and end amazingly specific.

idiMKTG Quotes for Microsite_Acquire

 

 

Interested in seeing the same results?

Contact us to get started