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idiMARKETING 

Build deeper connections from the moment of engagement

Enabling real-time recognition and understanding of people, businesses, assets, and their interrelationships. Our end-to-end marketing and identity verification solutions empower organizations to operate with confidence.
 
 
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Uncover the consumer insights your business needs

Built from thousands of public and proprietary data sources, IDI’s consumer identity graph covers an excess of 260 million U.S. consumers, linking their online and offline data and connecting them across the channels and platforms they occupy to form a single, unified view of the customer.

With highly configurable search, unique consumer attributes, and unmatched data quality, IDI delivers innovative technology and insights that enable marketers to understand their audience like never before.

idimarketing consumer insights

Our services

Get a comprehensive view of your ideal customer across channels for improved targeting and personalization and build more successful campaigns that increase conversions and loyalty.

Customer Acquisition

Expand your reach and maximize ROI with targeted, high-quality audiences. Leverage customer acquisition and retention modeling to identify the most promising prospects, channel preferences, and engagement strategies to allocate resources more efficiently and provide a more thorough understanding of customer behaviors.

Data Enrichment

Enable stronger multi-channel efforts and meaningful customer segmentation for improved campaign performance and increased customer acquisition and retention rates. With full demographic coverage—including property and consumer-linked B2B data—you get better data and deeper insights than ever before.

Identity Resolution

Join offline and online identifiers to recognize consumers across various touchpoints, eliminating costly duplicative marketing efforts with clean, connected data. Put customer activities into context and get a 360-degree customer view with email and/or phone append, reverse email append, and reverse phone append.

Analytics

Prove business impact with campaign and marketing intelligence analytics that include ROI, closed loop reporting, customer lifetime value, attribution modeling, conversion rate optimization, customer acquisition cost, and engagement analysis—all presented in unified, user-friendly visualizations.

Our data

Build optimal audiences or enrich current lists with insightful consumer attributes including income, age, interests, shopping preferences, previous purchases, and much more.

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Consumer Data

Deepen your knowledge of current and potential customers with detailed insights into consumer demographics, financial information, lifestyles, buying behaviors, and more. With access to more than 500 attributes, you’ll improve targeting, audience prospecting, and conversions.
Get insights into:
  • Income, financials, and affluency
  • Lifestyle and interests
  • Buying intent behaviors
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Property and Owner Data

Access more than 400 residential property and owner data attributes across the United States, and connect with property owners through phone, email, online, or direct mail to drive business growth.
Available information includes:
  • Property and land information
  • Mortgages, liens, valuations, and taxes
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Life Events

As a consumer’s life evolves, your marketing offers should change with them. Life event data from IDI helps you craft dynamic marketing strategies that engage the right customers at the perfect time.
Be there for life’s big events:
  • Recent moves
  • New home purchases
  • Graduations
  • Vehicle purchases
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Propensities and Purchase Activities

Do your customers frequently buy jewelry? Are they likely to buy an automobile soon? Do they prefer to buy online? Advanced analytics deliver behavioral and attitudinal indicators for customers based on known, actional information:
  • Recent and/or repeat purchases
  • Buying intent
  • Channel behavior
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Business Data

IDI’s business database provides a comprehensive view of nearly every business in the United States, from Fortune 500 companies to local mom-and-pop shops. Leverage insights to connect principal owners and executives to their consumer contact information. Our business data offers rich information critical for success in B2B marketing:
  • Company name, location, and contact
  • Firmographics (e.g., revenue, employees, SIC, NAICS, type, etc.)
  • Key executives (e.g., name, address, title, phone, email)

 

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