Empowering Marketers with Actionable Consumer Insights | idiMARKETING

Marketing to the right audience

Whether you utilize your own CRM data, or a prospect list built around your ideal customer profile, reaching your target audience can be simple. With consumer insights on nearly 100% of the U.S. adult population, we can refresh outdated CRM data with up-to-date contact data including names, phone numbers, hashed email addresses (HEMs), and more. Our deep consumer insights allow us to append customer and prospect lists with additional attributes and to help you build an audience based on the shared characteristics of your best customers.

Equipped with current contact data and consumer insights—including home ownership, estimated income, age, life events, intent data — you’ll improve your understanding of your audience, deliver personalized messages that better resonate, and connect with your audience on a deeper level.

Data append / Data enrichment

Keeping up with business while keeping your CRM up to date can be a challenge. As customers make purchases, inquire about your products or services, and sign up for your loyalty program, the data submitted may not always be complete. Additionally, millions of people move or change email addresses every year, and their contact information changes. This is where we can help: We fill in the gaps in your customer database with up-to-date contact and attribute information to provide a better understanding of your customer. This includes email, address, and phone data appends as well as reverse appends. We can also append your data with your audience’s preferences, behaviors, demographics, and more.

Identity resolution

Recognizing consumers across multiple touchpoints and devices can be complex due to the variety of interactions they have with brands. Our AI-powered consumer identity resolution solution solves this challenge by seamlessly linking offline and online identifiers, allowing us to recognize customers across various touchpoints. This integration eliminates costly duplicative marketing efforts, providing clean and connected data that enhances customer insights. By contextualizing customer activities, get a 360-degree view of each customer and deliver more personalized and effective marketing strategies.

Customer segmentation

Utilizing deep consumer insights is key to creating ideal customer personas. We can help you create customer segments based on your ideal customer profile or append current CRM data with key attributes to help segment your customers by what makes the most sense for your business.

With the ability to view customer segments by shared demographic, lifestyle, and/or behavioral characteristics, you can personalize messaging, cater promotions and offers, and provide better experiences for your customers.

Lead generation / Customer acquisition

Acquisition models are only as good as the data behind them. With deep consumer insights, you can expand your customer base to not only reach your target audience, but also to provide them with meaningful customer experiences based on those insights.

We can help create high-performing lead lists based on your best customers. You will be equipped to provide personalized, impactful messaging across multiple channels that maximize performance and reach while improving ROI.

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Retail customer story

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Home Improvement customer story

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Automotive customer story

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Real Estate customer story

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Financial customer story

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Travel & Tourism customer story