In this industry, pinpointing the ideal customer is a crucial aspect of successful marketing. However, achieving a high level of accuracy in contact data proved challenging, leading to a low return on investment.
Solution
idiMARKETING received physical addresses from the client, then email and phone numbers were appended within 24 hours.
IDI Impact
idiMARKETING was able to increase connection rates by 53%, email appends by 50%, and reach 45% of connections that were determined to be the primary decision maker.
A 53% improvement in lead connection rates, enabling omni-channel marketing efforts
