---
title: Retail Customer Story | idiMARKETING | IDI
description: Learn how idiMARKETING boosted a home decor and furnishings brands sales by 50% using IDI’s acquisition audiences
---

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# Retail Customer Story

A home decor and furnishings brand was looking for higher quality prospects, while also looking to expand their marketing reach to boost sales

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[Contact us](https://hub.ididata.com/idimarketing/customer-stories/retail#Contact-us-to-get-started)

## Challenge

### Expanding marketing reach brings the challenge of maintaining consistent performance and precision, crucial for success in new territories and demographics.

## Solution

### A prospect list was developed from idiMARKETING’s consumer insights file to match the client’s target audience. Data attributes included recently moved, dwelling type, estimated income, estimated net worth, presence of children, and more.

## IDI Impact

### The precise data the client received helped to garner more clients and boost sales by 50%. idiMARKETING’s flexible pricing was also able to accommodate the client’s long sales cycle,

## *"We are very grateful to be growing our company because of IDI's help."*

[See more stories](https://hub.ididata.com/idimarketing/customer-stories?hsLang=en)

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