A client who has newly emerged as a leader in the travel and tourism industry, specializing in creating personalized travel experiences, cultural exploration, and unforgettable memories
Obtaining necessary insights to maximize marketing efforts geared toward the Gen Z traveler.
Solution
idiMARKETING delivered actionable information to enhance marketer’s acquisition lists and CRM data, enabling the marketer to better understand and reach its target audience.
IDI Impact
idiMARKETING helped the client reach potential guests via their preferred channels, and in ways that garnered more interest, leading to a 34% increase in social match rates.
"This is the first of many marketing projects with idiMARKETING"