---
title: Nonprofit Customer Story | idiMARKETING | IDI
description: Learn how idiMARKETING improved marketing ROI by 20% through the joining of disparate contact data into a single, integrated view of the donor.
---

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# Nonprofit Customer Story

A large nonprofit organization dedicated to advancing research for a cure, mitigating the impact, and providing support for families affected by the condition

[![Logo-idiMARKETING](https://hub.ididata.com/hs-fs/hubfs/Logo-idiMARKETING.png?width=371&height=45&name=Logo-idiMARKETING.png)](https://www.ididata.com/solutions/idimarketing/)

 

[Contact us](https://hub.ididata.com/idimarketing/customer-stories/non-profit#Contact-us-to-get-started)

## Challenge

### The client sought a means to complete fragmented contact data and consolidate them into a unified donor view.

## Solution

### The client provided their disparate data and idiMARKETING used this to help form a single view of the donor, including individual and household profiles. Demographic data was then appended to enable consumer insights for customer segmentation.

## IDI Impact

### idiMARKETING was able to improve ROI by 20% through a reduction in uncoordinated marketing efforts. Acquisition efforts were improved by leveraging consumer insight findings while enabling personalized messaging.

## *"We are looking forward to expanding our partnership with idiMARKETING to grow our donor base and support our cause"*

[See more stories](https://hub.ididata.com/idimarketing/customer-stories?hsLang=en)

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