A large nonprofit organization dedicated to advancing research for a cure, mitigating the impact, and providing support for families affected by the condition
The client sought a means to complete fragmented contact data and consolidate them into a unified donor view.
Solution
The client provided their disparate data and idiMARKETING used this to help form a single view of the donor, including individual and household profiles. Demographic data was then appended to enable consumer insights for customer segmentation.
IDI Impact
idiMARKETING was able to improve ROI by 20%through a reduction in uncoordinated marketing efforts. Acquisition efforts were improved by leveraging consumer insight findings while enabling personalized messaging.
"We are looking forward to expanding our partnership with idiMARKETING to grow our donor base and support our cause"
