---
title: Automotive Customer Story | idiMARKETING | IDI
description: Learn how idiMARKETING improved email open rates by up to 54% per campaign for an automotive company.
---

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# Automotive Customer Story

An automotive company that uses email campaigns as their main source of marketing communication. They utilize an email deliverability service within their overall strategy to maximize open and click through rates

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## Challenge

### Receiving only one email address per consumer was leading to a substantial rejection rate by the email deliverability provider before deployment. This issue significantly impacted the overall deliverability, open rates, click-through, and the ROI.

## Solution

### idiMARKETING provided white glove client support, fully understanding the entire marketing process to maximize client results. The number of email addresses appended per customer were increased to optimize deliverability.

## IDI Impact

### idiMARKETING was able to help improve the email open rates by up to 54% per campaign while lowering the rejection rate of the email deliverability service.

## *"Our performance metrics realized through IDI are remarkable and significantly surpassed industry standards"*

[See more stories](https://hub.ididata.com/idimarketing/customer-stories?hsLang=en)

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