---
title: Travel Customer Story | idiMARKETING | IDI
description: Learn how idiMARKETING increased a leader in the travel and tourism markets TikTok match rates by 34% using idiMARKETING.
---

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# Travel Customer Story

A client who has newly emerged as a leader in the travel and tourism industry, specializing in creating personalized travel experiences, cultural exploration, and unforgettable memories

[![Logo-idiMARKETING](https://hub.ididata.com/hs-fs/hubfs/Logo-idiMARKETING.png?width=371&height=45&name=Logo-idiMARKETING.png)](https://www.ididata.com/solutions/idimarketing/)

 

[Contact us](https://hub.ididata.com/idimarketing/customer-stories/travel#Contact-us-to-get-started)

## Challenge

### Obtaining necessary insights to maximize marketing efforts geared toward the Gen Z traveler.

## Solution

### idiMARKETING delivered actionable information to enhance marketer’s acquisition lists and CRM data, enabling the marketer to better understand and reach its target audience.

## IDI Impact

### idiMARKETING helped the client reach potential guests via their preferred channels, and in ways that garnered more interest, leading to a 34% increase in social match rates.

## *"This is the first of many marketing projects with idiMARKETING"*

[See more stories](https://hub.ididata.com/idimarketing/customer-stories?hsLang=en)

## Interested in seeing the same results?

## Contact us to get started

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